Energy TBC

Every so often, an oil company experiences an environmental catastrophe of disastrous proportions. As evidenced by the recent Gulf oil spill, the Exxon Valdez oil spill and countless other eco-disasters, these occurrences are a tragic occupational hazard of the energy industry. In theory, they should not be a surprise — anymore than an earthquake in California would be a shocker. Of course, a big enough tremor in Los Angeles will generate nationwide news coverage. The question from a brand marketing standpoint is simple: is there anything oil companies can do, given the probability of an oil spill?

In order to answer this question, it is helpful to back up and look at the consumers’ view of the industry. When it comes to the consumer, oil companies have a unique advantage over, say, a perfume company. This is that the oil companies offer a necessity. Everyone needs oil; perfume is a luxury.

From a branding and marketing standpoint, this advantage actually has negative connotations. The oil companies are really big and really profitable — even when the economy is in the proverbial toilet. In the deep recession year of 2009, when almost everyone was suffering financially, the oil companies made billions of dollars in profits. A 2006 FTC study of gas price manipulation found that the record increases in gasoline prices were “not substantially attributable to higher costs.” It seems the oil companies always take advantage of their financial opportunities with no regard to consumer goodwill. These companies are often viewed as monopolistic, money-grubbing, price-gouging, predatory goliaths. In a 2008 Harris poll of 20 major industries, only the tobacco industry had a lower rating than the oil companies on the topic of how good or bad a job they perform in serving the needs of consumers.

You could say, from a branding perspective, energy companies are already starting off on the wrong foot. After all, what is there to love about an oil company? Do you trust them? Do you have any affinity to any oil company? Do they do anything for you as a person? Do they make you feel good in any way? This makes it all the more difficult for an oil company to perform branding and marketing tactics that prepare for the worst. The energy industry has to rank among the worst PR and branding industries. We know all about the 1989 Exxon Valdez nightmare which was widely considered the worst corporate PR fiasco of all time. But what has the industry done to counter its image since then?

One could argue they actually have made some positive strides. Let’s take the current Gulf oil spill. BP has a real disaster on its hands, and they have clearly learned a lesson from Exxon’s PR disaster. The CEO of Exxon was nowhere to be found until six days after the Valdez disaster. When he finally did appear, it was only to hold a press conference to deny responsibility to disclose the plan to clean up the mess. He also blamed the media for turning the spill into a big deal. His refusal of media interviews and complete lack of remorse highlighted one of the worst PR gaffes in history. It conveyed an “ivory tower-esque” tone of arrogance. To his credit, the CEO of BP, Tony Hayward, has learned from Exxon’s PR mistakes and has been on air and is taking full financial responsibility for the spill cleanup.

How does Magnets 4 Energy works? Can you really create your own magnetic generator that creates more energy than it produces?

The answer to both of those questions is yes. The creators and authors of the Magnets 4 Energy system have been able to show you in a step-by-step guide how to build and harness the power of a magnetic energy generator.

How Magnets 4 Energy Works

The magnetic energy generator works by utilizing what is known as magnetic flux, as well as the gravitational energy of the earth.

In other words, think about putting two magnets together with the same magnetic poles facing each other. When you put the two magnets together they will repel each other, or push each other away. These forces that are pushing the magnets apart creates a continuous motion. Its this motion that will then spin a shaft or crank that powers the generator.

The power from that magnetic generator can then be used to charge a battery bank. After the bank has charged, you can run your homes electrical appliances using that stored energy.

By using this stored energy you will be using, and relying on, less energy from your power company, thus saving you money on your electrical bill month after month.

The Magnets 4 Energy Guide

This step-by-step guide will walk your through all the steps necessary to build and run your very own homemade electromagnetic generator.

Now some people might be worried about the complexity of this, but the guide is written in plain English while skipping over the technical jargon in favour of laymans terms that anyone can understand.

Having a guide that is clearly and concisely written is huge plus for anyone building their own magnetic generator. It will take a lot of the guess work out of the process and makes sure everyone can complete the plans as described.

Whats cool about a generator like this is that the tools and supplies needed to build your own magnetic generator are readily available at your local hardware store. And, you can get all those supplies for less than $100; which is truly a bargain given the amount of money that can be saved using an alternative energy source like this.

The guide not only includes a PDF e-book, but also includes diagrams and videos to further your understanding and make the entire build process as easy and manageable as possible.

Over 236,000 people from all around the globe have successfully created their own homemade electromagnetic generator. And are now saving money on their electricity bill each and every month, while helping the environment at the same time.

Today people are getting more interested in making energy-efficient houses for many different reasons but ultimately to save money. There is one thing that has stopped many people from making their house more energy-efficient. They wonder if doing it will cost them too much money which would defeat the purpose in the first place.

Sure, if youre planning to install a solar water heater or rebuild your house to be more environment-friendly, you can take out your wallet and make sure therere no holes inside, but really, making your house energy efficient is neither too expensive, nor too time-consuming.

In fact, some simple steps that you can take will easily do the job for you.

Turn off lights and fans/A/Cs when youre not in the room.
Set youre A/C temperature at 78 fahrenheit. That is cool enough to keep you comfortable. Keep it at a temperature that wont use up too much electricity. Also, if the weather outside is pleasant, opt to open a window rather than turning on the A/C.
Plant trees and shrubs outside your house. Another thing you can do is to extend your window sill on whichever side youre more comfortable with, and place pots there.
Replace incandescent light bulbs with CFLs. CFLs are not only more energy-efficient, they also last longer. In fact, CFLs are so energy-efficient that if you leave the room for short periods of time, leaving the light on will consume less energy than turning it off. Sometimes, however, people are not comfortable with the light that CFLs give out. In such cases, just remember that yellow light takes up a lot more energy than white light, and that tube lights are also a healthier option than bulbs.
Make sure your walls are properly insulated. This prevents the heat outside from filtering in on hot days, and the heat from inside filtering out during winter. If your house has no wall insulation, blown-in insulation will help save enough energy to be cost-effective.
If you are changing your windows, consider replacing them with energy-efficient models. If replacing your windows is not an option, consider installing a UV blocking window film.
Repair all leaking faucets and pipes. This should save you quite some water. Remember to turn off the tap when youre brushing your teeth or washing dishes, etc. Also, install energy efficient shower heads.
Make sure your air conditioner is always running at peak efficiency. Clean air filters at least once a month; dirty filters consume a lot of energy.
And lastly, schedule an energy audit for expert advice on your home. Conduct a home energy audit to determine the largest savings potential for your house. You can either conduct one yourself, or call an independent auditor for a more detailed examination.

Renewable energy is all around us.

The sun, wind, rivers, lakes, oceans, plant growth, or even the heat deep within the earth is renewable energy. Modern technology has started to harness these endless sources of power by converting these into electricity, transport fuels, and the heating of our homes and water. They have the potential to completely replace conventional fuels. There is overwhelming scientific evidence that the use of conventional fuels is the main cause of climate change. In spite of this justifying the cost of a new infrastructure is a source of heated debate. People are creatures of habit and will resist change even when it is in their best interests. Now is the time for action with the certainty that we are doing the right thing. Let any who would sow doubt be rebuked with the facts.

Using the power of moving water to generate electricity is renewable energy.

Hydroelectric dams are a form of renewable energy we are all familiar with. New technology is being developed to generate electricity from tidal and wave energy. This will create the potential of 12,380 miles of U.S coastline to selectively be put to use creating a new power supply. This is a reliable constant motion that can help solve our energy problems. It is renewable energy in pure form. The cycles of water here on planet earth were in motion long before man and will continue indefinitely.

The kinetic energy of air in motion or wind energy is also renewable energy in pure form.
It has been used for thousands of years in the form of sailboats and windmills. Now in modern times it is being used to generate electricity. Wind energy is directly affected by the topography of the land. The tops of smooth, rounded hills, open plains, shorelines, or mountain gaps that funnel the wind are the best spots for wind farms. Offshore is also excellent due to better wind speeds. Wind energy alone has the potential to supply total world demand 30 times over.

Geothermal heat within the earth is a massive renewable energy source.

It is 24 hour power and not intermittent like some other forms of renewable energy. The majority of the continental U.S. has 100 degrees Celsius under it. The western part of the country has large areas of 200 degrees Celsius apparently due to it sits on the Pacific Ring of Fire. Enhanced geothermal systems are a newer technology that could take advantage of this huge power source. Geothermal heat has the potential to supply total world demand 1.5 times over. As technology to extract it improves its potential will increase.

Radiant heat and light from the sun or solar energy is another massive renewable energy source.
It is the source of energy that creates four other forms of renewable energy. Wind is caused by atmospheric convection which is fueled by the sun. Ocean waves are caused by the wind. Rivers are formed by precipitation caused by water evaporating due to heat from the sun. All the green and growing things depend on the energy from the sun and are the biomass we use as fuel. Solar energy has the potential to supply total world demand 4000 times over.